Read on for the 12 main takeaways from our conversations with these industry experts to make your swimwear shopping experience an actually enjoyable one. Don't gloss over fit, fit, fit. Especially if you need support. Nordstrom's Maggie Mee calls out "adjustability" as another important characteristic in swimwear, especially if you have a larger bust. For shoppers with big boobs, she suggests styles with "a band under the bust think wide band halter ," that can be adjusted.
Coco Chan of Stylebop also points to swim tops with built-in underwire, as well as straps that crisscross in the back, because they deliver on both fashion and function. Take stock of what you own before buying something new. Chan recommends coming up with a game plan before you go shopping, the first step of which should be going through your existing bathing suit collection. Try something you normally wouldn't. She encourages experimenting with styles, prints, and color— especially color.
If you're shopping brick-and-mortar, Mee encourages actually talking through what you're looking for with the salespeople on the retail floor. Macy's has an online swimwear style guide that offers recommendations by style, trend or fit.
And Target's website lets customers navigate by cut and fit options. Online retailer Zappos has size conversion charts to help people make choices that fit well.
This season, Lands' End launched a "swim finder" tool that prompts women to make choices from a variety of categories to help narrow down swim pieces to those best suited for them. Shoppers can also customize their two-piece selections by style, color and size.
Retailers are offering more swimwear options in larger sizes. Target launched extended sizing in suits sold under the Xhilaration store brand. It also expanded its Ambrielle intimates brand to offer swimwear pieces that women can get in different sizes, like a smaller bottom and a larger top or vice versa.
Many retailers like Target and Walmart say their return policies are the same for swimwear as for any other item. At Target, people can bring back unopened items in new condition within 90 days for a refund or exchange. The iconic knits from legendary fashion house Missoni are also available in swimsuit form. The striped and zig-zag pattern styles also come in bright colors and metallic finishes that embody the joys of summer.
Have fun with a matching cover-up or sundress from the brand. The eco-friendly brand recently launched its first-ever swimsuits , and the sleek designs are perfect for minimalists. Pick from fun one-piece suits or mesh dresses perfect for layering. The lineup includes sensual styles and a dedicated movement collection of swimsuits meant for proper swimming. The quality and fit of swimsuits from the French label Eres are unmatched.
With more than forty years under their belt, the brand has mastered the art of creating the perfect one-pieces and comfortable, functional bikinis. Here's a brand that has been around for decades. You can rely on it for classic bikini styles and fashion-forward one-pieces. If daring, high-cut silhouettes are on your wish list, Riot has a fun collection that comes in unique designs perfect for a photo opt. Lonely has grown quite a following, thanks to its size-inclusive lingerie collection, but the brand also makes figure-flattering swimsuits that deserve just as much attention.
Jet set in style with a swimsuit from Lisa Marie Fernandez. The retro-inspired styles created by Isa Boulder will withstand the test of time.
Details like keyholes and belts take the classic designs to the next level. Fit and durability are both top of mind for Australia-based label Bondi Born. From the sweet florals to the dainty ruffles, each creation has undeniable femininity. For effortlessly cool Malibu vibes, Frankie Bikinis is the place to go. Since its inception, the label has expanded into ready-to-wear and beauty products that embody a beach-going lifestyle. Eco-friendly values are at the forefront of production for Fisch.
For attention-grabbing moments, PatBo creates couture-level swimsuits with abstract prints, hand-beaded embellishments, and adjustable straps. Araks has mastered the art of lingerie, pajamas , and swimwear. The latter comes in simple, elegant silhouettes in vibrant colors. Andrea Iyamah Nisi swimsuit. Shop Now. Andrea Iyamah Kuwa bikini.
Missoni Mare zigzag two-piece swimsuit. Missoni Mare metallic stripe two-piece swimsuit.
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