Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Next SlideShares. Download Now Download to read offline and view in fullscreen. Download Now Download Download to read offline. Glamour magazine Download Now Download Download to read offline. TabithaWright6 Follow. Gq case study. Sum zine magazine. Audience Research: Defining my Audience. Elle Magazine Case Study. What to Upload to SlideShare. A few thoughts on work life-balance.
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The most important statistics. Further related statistics. Further Content: You might find this interesting as well. Book formats in the U. Founded in the US in , it started out as a high-end publication sharing stories about the lives of film stars, originally titled Glamour of Hollywood.
It changed its name to Glamour in , as it began including more articles on fashion, beauty and then later psychology, health and wellbeing. But in recent years, weekly and monthly print magazine sales have dwindled; while beautiful, coffee table, quarterly journals may thrive and live on, sales for regular print rags are going down as more people opt for online zines and social media for fashion and beauty inspiration.
This year, Glamour has taken on new editor-in-chief Samantha Berry, and at the same time revealed a redesign of its print publication, soon to be followed by its website. She adds that the look of the magazine was designed to reflect this.
A few, sparse pixelated symbols also grace the cover. The new Glamour masthead is monochrome and line-drawn, with a stark black drop shadow behind it, accentuating it.
The simple nature of it means it can also be used as a backdrop for illustrations and different iterations when used on digital platforms, she adds. While the magazine and accompanying website is primarily aimed at year-olds, the redesign and new content strategy are hoping to welcome readers of other ages too. As a result, Kirsheh has attempted to remove elements of the design which may have previously seemed gender-specific or juvenile, such as the colour palette, swapping out pink for red.
Accompanying the shift in content is a new structure to the magazine. The traditional print format encompasses front-of-book, the well or centre of the magazine, and back-of-book; the front sees short news stories and editorials, the middle sees long, in-depth, cover features and the back sees mostly advertising and short content that follows the main bulk of the magazine.
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