Initially, Padilla said he saw a clear line between how much work he put into a video, and how many views it brought in. YouTube was exerting more control over what users saw and what videos would make money.
Once again, the community would adapt. But how it adapted was far more problematic than anyone would have guessed. By the beginning of , YouTube was already battling some of its biggest problems in more than a decade.
YouTube had come under fire in Europe and the United States for letting extremists publish terrorism recruitment videos to its platform and for letting ads run on those videos. In response, YouTube outlined the steps it was taking to remove extremist content, and it told advertisers it would be careful about where their ads were placed.
It highlighted many creators as a safe option. His video, along with reports of ads appearing on terrorist content, led to advertisers abandoning YouTube. While YouTube grappled with its first adpocalypse, a new generation of stars was flooding the platform. The January closure of Vine , a platform for looping six-second videos, left a number of creators and influencers without a platform, and many of those stars moved over to YouTube.
Think: Jackass but more extreme and hosted by attractive somethings. Jake and Logan Paul became the biggest stars of this new wave, performing dangerous stunts, putting shocking footage in their vlogs, and selling merchandise to their young audiences.
But other creators saw something in the Paul brothers that left them concerned. Longtime creators like Kjellberg — who was trying to return his channel to normal after dealing with the consequences of his actions — and Ethan Klein called out the Paul brothers for their dangerous and senseless antics. Their complaints propelled the Pauls even further.
The brothers hit back with a series of diss tracks that brought in more than million views , making them bonafide YouTube celebrities who are incredibly wealthy. YouTube still promoted them to advertisers and brought them into Google Preferred. The Paul brothers were on their way to burning out; all it would take was one grand mistake. Even critics of the Pauls, like Kjellberg, empathized with their position. Kjellberg, who faced controversy after controversy, spoke about feeling as though right or wrong ceased to exist when trying to keep up with the YouTube machine.
Who cared about what two brothers from Ohio were doing? We will:. If you do not give your new employer your PPSN, you may pay too much tax. Your employer will be required to deduct emergency tax from your pay. The new job might be your first job in Ireland. If it is, you must sign in to myAccount to register your new job using the Jobs and Pensions service. Where your new employer fails to notify us you have started, you can use myAccount to register your new job. Published: 11 May Please rate how useful this page was to you Print this page.
It looks like you have JavaScript disabled. Certain parts of this website may not work without it. Please enable JavaScript for the best experience. The platform doesn't reveal its formula for calculating ad revenue, which can vary according to several factors, such as which country viewers are watching from. So the estimates here are approximate.
But they're still depressing enough to convince any sensible person hoping for a career as a YouTube star to start looking for a Plan B. Income inequality is a huge problem in society at large, but it may be even bigger among YouTube partners as the company calls its content creators who meet the criteria to receive ad revenue.
And it's steadily getting worse. In , for instance, the top 3 percent got 86 percent of the views. Maybe you think you can make it to that level--you'll be posting really great content every day and sharing it with your large social media following.
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